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Leverage Data to support your Strategic decisions

BigBrother Analytics allows businesses and governments make data-driven business and marketing decisions. We Support Colloquial Arabic using our well trained NLP. 

Our software robots are able to access all browsable

open source data on the entire space of the internet.

 This data accessibility allows us to generate

 analytics of high impact to our clients.

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BigBrother Platform is Owned & Powered By media-sci logo

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Discover solutions, our customers love

Kareem Abou Gamrah Managing Director Peace Cake  

Using data to drive creative and understand the market you are addressing has become crucial in our day and age. No other data tool gives a fraction of what BigBrother does, not only sentiment but true insight that creates a full image of the demographics you are targeting. You can’t imagine the look on clients faces whenever we as a creative agency go into pitches or proposals with BigBrothers data, sheer awe! Not to mention that their team is beyond helpful and response to any and all of our strange requests

Kareem Abou Gamrah Managing Director Peace Cake

Lamia Kamel Managing Director & Co-Founder CC Plus  

“BigBrother provides accurate, collective & very insightful data which we found mandatory for our business. It’s incredible the amount of untapped data out there waiting for a smart eye and appropriate business tools to dig into them.  Upon receiving various listening reports, particularly in Narrative PR Summit; the first of its kind in Egypt, we felt they more of an eye openers. BB reports provided wealth of records, statistics and ultimately relevant knowledge which we found quite impactful when making our future business decisions. Our clients and stakeholders were impressed with our ability to reach decisions based on facts and insights that were unmatched in the market“

Lamia Kamel Managing Director & Co-Founder CC Plus

Mostafa Gamrah, CEO & Founder MediaSci  

Due to the gigantic amount of available data on the digital space, we don't get data we cant socially segment , nor data we can't analyze , nor comprehend

Mostafa Gamrah, CEO & Founder MediaSci

Wael Fakharany, Regional Director - Google MENA   

BigBrother is a great tool of analyzing vast amounts of data in an efficient way. It’s a data driven approach that delivers valuable insights about the wisdom of the crowd online. I highly recommend it to brand owners and marketeers. We live in a sea of data and metadata and BigBrother helps us to navigate this sea to develop the right insights . Well done MediaSci !!

Wael Fakharany, Regional Director - Google MENA

Dr. Sherif Kamel Dean AUC School Of Business Presi  

Big Brother Analytics is timely and innovative, and is coming at a time where digital transformation is going to play a pivotal role for individuals, organizations, and societies at large. Moving forwards, it is all about people, data, and innovative technologies. And Big Brother Analytics seamlessly provides this triangle as solution for decision making.

Dr. Sherif Kamel Dean AUC School Of Business Presi

Islam Zikry Chief Data Officer - CIB   

Big Brother platform allowed us to do rapid prototyping with a wide variety of algorithms, the platform’s feature engineering and scoring pipeline generation are better than anything we’ve seen out there right now in this field. With Big Brother we saw how faster processing and faster access to data can help us and that we don't need to sample anymore

Islam Zikry Chief Data Officer - CIB

Sherif AlexanFormer Goldman Sachs Director. MD, F  

Big Brother Analytics is one of most effective tools we have used so far. The system ability to fetch any public data in an anonymized manner makes us able to access real time and historic insights about buyer behaviours and changes. Its AI/NLP technology in Arabic and business analytics tools provide a competitive edge for any customer facing business in MENA.

Sherif Alexan Former Goldman Sachs Director. MD, F

Eng. Sherif Diwany Ex DAVOS MENA Director CEO Micr  

I met Mustafa Abu the founder of Big Brother, almost a year and a half ago we started talking about his technology, I discovered what Big Brother and technology and services are it was building into at the time, but I saw incur potential that this type of technology can do, and that his way of augmenting in terms of language and intelligence that the solution includes was incredibly fascinating. So we immediately started shortly after we met a collaboration with an American company that was helping the Egyptian government. Promote exports and to be able to promote improve exports they a lot of changes were necessary in the laws and the policies and so on, and to be able to do that, you have to reform, a lot of things when government attempts to reform. There are lots of different opinions as takes an interest and it was quite useful that this American company was able to use the technology to analyze the different narratives and different perspectives of the stakeholders in the export ecosystem sold when they advise the government they know what who to tell what and how to address stakeholder in which angle and understand their interest in this story and it was a great collaboration.

Eng. Sherif Diwany Ex DAVOS MENA Director CEO Micr

Ahmed Esmat Alex Media Forum  

I came to know BIG BROTHER ANALYTICS in 2018 while digging for a prominent application that is already working on data analytics to present at the Alex Media Forum. I was introduced to MediaSci through a friend and from the first glimpse, I felt how professional they are. In a data-driven world, Big Brother as a deep analytical system is crucial for better decision-making process. The Big Brother foes beyond data collection, analyzing, and visualizing, furthermore it helps in crisis prediction which is much needed nowadays.

Ahmed Esmat Alex Media Forum

Hamd El Khayat Corporate Entrepreneur  

Bigbrother gave me detailed and intelligent insights on the business’s target market, customer buying cycle and key consumption patterns. It served as a critical guide throughout the product shaping, pricing, distribution, and market messaging. I strongly recommend Bigbrother to leverage the power of AI in today's dynamic market environment.

Hamd El Khayat Corporate Entrepreneur

Mohamed Raed Healthcare Senior Research consultant  

BigBrother team are professional they would go the extra mile to meet your objectives with high level of ownership"

Mohamed Raed Healthcare Senior Research consultant

Adham RoushdyMAnaging director and partner Paramo  

Big Brother is an amazing tool - fit for today's world where consumers are much more sophisticated than just a social economic class/ age/ sex quota...Egyptians are split into several behavioural groups based on their aspirations/ interests and styles and the tool provides extra details enabling you to understand why consumers approach a certain media or program and not just the percentage that watches it.....i hope this tool gets expanded with lots of feedback from the industry's gurus because it is much deeper than traditional trackers and viewership research...

Adham Roushdy MAnaging director and partner Paramo

Mai Aly ( TNC - Al Ahly Real Estate CMO - Mobinil   

A great tool.. that digs deep ..an eye opener that gives the user a wealth of information about the targeted audience and their behaviour to understand how to reach them efficiently. It provides insights about preferences, sentiments so we can advertise and get good results and convergence. Great job Mostafa.. Very well done. Highly recommended

Mai Aly ( TNC - Al Ahly Real Estate CMO - Mobinil

Nibal dahaba GM  -  Sanofi pasteur egypt , sudan &  

We always lacked proper analysis and data collection in almost all sectors across the ME , until the big brothers platform was launched. I believe it was a game changer to all industries , where now proper market analysis done with great professionalism and world class modules can be available the minute any corporate would ask for. Thank you mostafa for leading such a needed platform.

Nibal dahaba GM - Sanofi pasteur egypt , sudan &

Lamis El Hadidi Egyptian journalist and TV present  

BigBrother Analytics System has been an eye opener for us to map and understand the what's is going on in the social media with great revelations. Every time we need to learn about a public wave on the web, it can summarize for us the seen and in a clarity that we can use and reflect on. In our daily coverage that needs speed, yet accuracy, big brother provided both, which helped us present a unique content to our wide viewership , which is one of the goals in our program

Lamis El Hadidi Egyptian journalist and TV present

What makes BigBrother different?

What makes BigBrother different?

Get strategic answers about the different lifestyle segments. Listen to your brand reputation and exposure. Know how well your competition is performing. Understand what triggers your target audience, how they emotionally and functionally feel about your product or service and what they expect from you

Make the correct and well-informed business and marketing decisions based on profound data-driven analysis that the BigBrother platform could help provide you

BigBrother does not only provide you with numeric charts and insights, it analyzes this data for you with perfect language comprehension

Detect possible media and PR crisis

Detect sudden changes in conversation or critical actions, applying crisis journeys algorithms to predict if possible media or PR crisis will happen. our AI uses  parameters like share of voice, and velocity.. etc. 

Detect possible media and PR crisis
Latest Insights

Latest Insights

The World Economic Forum predicts the gender pay gap, which stands globally at 23%, won't close entirely until 2186. That's why the U.N. has made the theme of this year's International Women's Day "Women in the Changing World of Work: Planet 50-50 by 2030."

In the near past, KPIs were offline only; however with consumers moving to digital (+180% increase in YouTube Ramadan watchtime between 2013 & 2016), defining clear, achievable digital KPI’s can be the difference between failure and success. Objectives can vary by advertiser/brand.

YouTube reach in Saudi Arabia is 94% of smartphone users and key YouTube content verticals have witnessed a rise in viewership (+318% increase in watchtime for the Musalsalat, a hub for Ramadan TV series). This objective becomes critical for advertisers aiming to increase mass awareness of their brands and break through the clutter (TV clutter increases by 99% during Ramadan)

Travel; Middle Eastern consumers continue to value their more traditional preference for traveling within the Middle East, while also incorporating more international travel experiences with their partners

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