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By: - 51 years

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What is Social Media Analytics?

By: - 4 years

Instead of thinking about social media analytics as a noun, think of it as a verb. Specifically, it’s gathering data from social platforms to help guide your marketing strategy. This process begins by prioritizing business goals. For example, your focus may be to double the number of new visitors to your website. The second step is determining key performance indicators (KPIs). In this case, your chief social media KPI would likely be based on engagement stats. These can be broken down into: likes and shares your posts receive replies and comments (most importantly) clicks your links and content earn By collecting this data, you can figure out how social media factors into meeting your business goal. From there, you can keep going in the direction you’re headed or adjust your approach.