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BigBrother | Banking Industry Monitoring

Banking Industry Monitoring

Banking Industry reports help banks to indicate how big the industry is using online normalized data to indicate both online and offline insights. It reveals the business opportunity, media exposure, key industry players and how they are performing. What is their reputation, what triggers people to buy their products and services, what are their pain points, which content performs better, what people think of their products, identify trending topics and understand what’s driving interactions and loyalty and Identify the most effective industry influencers to collaborate with. 

Big Brother listens to Banque du Caire, Banque Misr, National Bank of Egypt (NBE), Ahli United Bank, Bank of Alexandria, Commercial International Bank (CIB), Abu Dhabi Islamic Bank, Al Baraka Bank, Arab African International Bank (AAIB), Bank Audi, Credit Agricol, Egyptian Gulf Bank (EGBank), Emirates NBD, Faisal Islamic Bank, Housing and Development Bank, HSBC Bank, National Bank of Abu Dhabi, National Bank of Kuwait and QNB ALAHLI.

Report Covers:

  • Business opportunity
    • Banking Industry size
    • 20 Banks popularity over time
    • 20 Search Share of Voice
    • 20 Social Media Share of Voice
    • Top 10 banks identification
  • Top 10 banks Reputation Analysis
  • Buying Cycle
    • Top 10 banks’ stages of the buying cycle
    • Top buying triggers
    • Top good / bad experiences causes
    • Buying cloud
    • Sample posts for each stage of the buying cycle
  • Products Analysis
    • Which products people are interested in the most
    • Bank’s touch points analysis (love, hate, expect)
      • Branch
      • RM (CRM & BRM)
      • Web Banking 
      • Mobile Banking 
      • ATM
      • Phone Banking (call center)
    • What do they feel towards top banks’ products
  • Customers service performance
    • CS Inquiries Analysis
    • Inquiries Vs. Issues
    • Response Rate And Time
    • Peak Days & Times
    • Top Keywords Within CS Mentions
  • Target audience
    • Lifestyle Segmentation
    • Age & Gender Split
    • Relationship Status
    • Education and Locations
    • Industries / Professions
    • Devices And Operating Systems
    • Interests & Affinities


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